During 1966, Bud Bushnell founded Genie Industries. During that time, he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie came from the "magic in the bottle" that was utilized to raise and lower the hoist. This device greatly impressed a lot of customers and therefore, the name was established.
Genie expanded operations and established itself into various new markets, because the need for work lifts and platforms grew. Over time, when the demand for new machinery to meet numerous applications grew, the company made itself known in numerous new markets. For instance, Genie went into manufacturing light towers, man-lifts, articulated booms, stick booms and telehandlers.
Genie decided to acquire a partner who had the same values because of the economic slump in the beginning of the 2000s, when they partnered along with Terex. This company has a history acquiring machine manufacturers throughout the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was only decided after the first few years following the sale. Hence, all Genie equipment continue to be marketed under the Genie brand.
Genie takes pride in listening to their customers. The company is devoted to continually improving quality and efficiency and is also dedicated to lessening waste. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
The DC and Bi-Energy equipment offered by Genie provide emission-free, quiet operation even in the most delicate work environments. Where the machine has to be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machine.
Telescopic booms offer greater horizontal reach, as opposed to any of the various aerial platforms. These machinery are ideal for limited access areas or small areas in all types of settings. The Genie Telescopic S booms have been designed to provide utmost productivity. These machinery provide supreme traction and the drive speed you require to be able to travel around the work site and job area.