The marketers of vertical-mast, rough-terrain forklifts have continued even in spite of overall diminished sales. For example, there are at least 19 various brands in North America, with over 100 various units available. In regards to makers, there is almost the same number of telehandler manufacturers, even though their products are being sold under 24 various brands. Understandably, several of the brands market both telehandlers and lift trucks. Several of the key players in the industry comprise names like JCB, Case, Lift King, Tovel, Ingersoll Rand, Omega Lift, Manitou and Sellick.
By borrowing some of the features that have increased the telehandler's popularity, lift truck manufacturers have been able to increase their maneuverability advantages. For instance, Manitou, Tovel, Omega Lift and AUSA utilize hydraulic chassis-leveling systems that allow the operator to square up the truck's frame when it is sitting on uneven terrain in order for lifts to be made more safely. This feature is offered as an option by Lift King, Swinger and Load Lifter lift trucks.
The 4-wheel steer is another telehandler-like technology. Omega Lift, Lift King, Load Lifter and Tovel are makers that offer rigid framed machinery which operate on 4 equal sized tires. These crab-steering and four-wheel coordinated steering modes provide the incredible maneuverability that rivals the 4-wheeled steering standard lift truck models. There are extra flexibility options with the sideways shuttle crab-steer mode too.
The carriage sideshift or side-shifting mast can enhance placement dexterity. A standard feature which is rather common is the mast sideshift. This is found on the majority of lift trucks available. It enables the operator to hydraulically move the mast a few inches to either side of center. A different option is the carriage sideshift. This functions by moving the carriage to both sides of the center of the mast.